Full Report
Sigh. We’ve never been much good at marketing or advertising, and I guess we still aren’t. But we have tried to give our old website a bit of a face-lift, and it’s starting to feel like we’re finally making some progress. Certainly most of the content is new and accurate and and certainly its much more comprehensive than our previous one. We’ve also gone to some effort to implement a more user-friendly CMS that will allow us to keep the content more current and interesting.
Analysis Summary
# Industry News: SensePost Overhauls Website to Enhance Content Delivery and Usability
## Summary
SensePost has launched a significantly revamped website, acknowledging previous shortcomings in marketing while focusing on providing comprehensive, current content and implementing a more user-friendly Content Management System (CMS). This internal organizational update aims to improve the accessibility and maintenance of crucial company information, including services, technical research (Labs), and training offerings.
## Key Details
- Date: June 07, 2010 (Published Date)
- Companies Involved: SensePost
- Category: Company Announcement | Website Update
## The Story
SensePost announced the launch of its updated corporate website, admitting its historical weakness in marketing and advertising. The primary goal of the refresh was to create a more comprehensive and up-to-date digital presence. Key features of the update include updated content, a better structure for accessing services and contact information, dedicated areas for their "SensePost SDH Labs" (tools and papers), and a new page detailing their Black Hat USA training courses. Crucially, they implemented a new, more user-friendly Content Management System (CMS) to facilitate easier and more frequent content updates moving forward.
## Business Impact
### For the Companies Involved
- **SensePost:** Improved digital storefront is expected to enhance lead generation, better showcase their expertise (especially in training and research), and reduce the friction associated with maintaining current product and service documentation.
### For Competitors
- Competitors specializing in penetration testing and security consulting now face a more professional and organized digital competitor, potentially increasing the perceived quality and accessibility of SensePost’s offerings.
### For Customers
- Customers and potential clients gain easier access to accurate service offerings, research papers, and specialized training schedules, leading to a better overall user experience and lowering barriers to engagement.
### For the Market
- This signals a general trend within specialized security firms where foundational operational elements, like a professional website and efficient CMS, are recognized as critical components of business credibility, regardless of technical prowess.
## Technical Implications
The implementation of a more user-friendly CMS is a key technical upgrade, signifying an internal shift toward operational efficiency in content governance. Segregating content, such as creating a dedicated Labs section, suggests a move toward better information architecture for technical deliverables.
## Strategic Analysis
- Market Positioning: The update repositions SensePost as a more professionally accessible entity, moving past the perception of being purely technically focused without adequate presentation.
- Competitive Advantage: A strong, easily navigable, and current website serves as a passive sales tool, enhancing credibility when competing for consulting and training contracts internationally.
- Challenges: The initial challenge acknowledged is overcoming historical weaknesses in marketing; the new website is a necessary foundation, but sustained marketing effort is still required.
## Industry Reactions
- Analyst opinions are not explicitly detailed in the announcement, but the internal tone suggests management recognizes the necessity of this foundational digital evolution in a maturing industry.
- Market response is based on direct feedback requested from the community regarding usability.
## Future Outlook
- The increased usability of the CMS suggests SensePost is poised to publish more frequent research or detailed service updates. The dedicated Black Hat training page signals a focus environment for immediate outreach and enrollment.
- Future monitoring should focus on the frequency and quality of content published following this platform upgrade.
## For Security Professionals
Security researchers and practitioners can immediately leverage the newly structured site to access SensePost's latest published tools, papers, and detailed information regarding advanced security training offerings, particularly around major industry events like Black Hat.